Press Releases:

January 2016: Univ. of Kentucky & Indiana Univ. Reclaim Top Titles at the Nat’l College Cheer & Dance Championship

“This national championship gives the very best college cheerleading and dance teams the chance to take center stage after spending hundreds of hours generating spirit on their campuses, leading their crowds at games and pep rallies, and supporting their schools’ athletic teams.” said Jeff Webb, CEO of Varsity Brands.

January 2016: Varsity Brands Wins Big in Battle Between Clemson, Alabama Cheerleaders

Cheerleaders from both Clemson and Alabama will not only be representing their universities during Monday night’s championship game, they will also be showcasing Varsity Brands which trains and supplies both squads, said CEO Jeff Webb. ‘The cheerleading part of it is central to what we do and it’s at the heart of this whole school spirit concept.’

December 2015: Varsity Spirit Celebrates Outstanding Year of Community Involvement and Charitable Giving

“At Varsity Spirit, we’re committed to giving back, promoting community engagement and inspiring our coaches and cheerleaders across the country to do the same,” said Varsity Spirit Founder and President Jeff Webb. “We’re incredibly proud to support St. Jude, the Sparkle Effect, the American Cancer Society and initiatives our cheerleaders and coaches support. These results are a true testament to the power and passion of these dedicated young people.”

August 2015: Varsity Brands is Searching for America’s Most Spirited High School

Varsity Brands, the recognized leader in team athletic gear, driving force in cheerleading and dance, and most trusted name in celebrating student milestones, is asking high schools across the country to prove why they are America’s Most Spirited High School. The grand prize winner will be announced on National School Spirit Day, September 25th!

July 2015: Varsity Spirit Honored With NFHS American Tradition Award

The NFHS is the national leadership organization for high school sports and performing arts activities, and presents the American Tradition Award to an individual, organization or company that has supported high school activities on a national level. Varsity Spirit executives accepted the award July 1st during the NFHS’ Summer Meeting in New Orleans.

May 2015: Varsity Spirit to Receive NFHS American Tradition Award

Varsity Spirit, the national leader in cheerleading education and competition, has been selected as the 2015 recipient of the American Tradition Award from the National Federation of State High School Associations (NFHS).

May 2015: Varsity Spirit to Receive NFHS American Tradition Award

Varsity Spirit, the national leader in cheerleading education and competition, has been selected as the 2015 recipient of the American Tradition Award from the National Federation of State High School Associations (NFHS).

April 2015: Varsity Spirit Launches the V Force, the First All Knit Cheer Shoe

Varsity Spirit is pleased to announce the launch of the all new innovative V Force cheerleading shoe. The V Force is the first knit type shoe produced exclusively for the cheerleading community and is available now on

October 2014: First STUNT Athlete to be Recognized at Women’s Sports Foundation’s Annual Salute to Women in Sports

USA Cheer is proud to announce that Ashley Lober is the first STUNT athlete to be included in the Women’s Sports Foundation Annual Salute to Women in Sports. Ashley will take the stage as part of the procession of female athletes during the annual banquet on October 15 recognizing excellence in sport.

September 2014: “American Cheerleader” to be Screened at Louisville’s International Festival of Film

Varsity Spirit has announced that “American Cheerleader,” a documentary following the journey of two high school cheerleading teams vying for the National High School Cheerleading Championship title, will be screened at Louisville’s International Festival of Film, which runs Oct. 9-11, in Louisville, Kentucky.

August 2014: Kelly Ripa and Mark Consuelos’ Milojo Productions and Varsity Spirit to Release “American Cheerleader”

Kelly Ripa and Mark Consuelos’ Milojo Productions, and Varsity Spirit today announced the Aug. 26th release of “American Cheerleader,” a documentary with unprecedented access following the journey of two high school cheerleading teams vying for the National High School Cheerleading Championship title.

June 2014: Varsity Spirit and Cheer Ltd. Announce Merger

“This is an exciting time for Cheer Ltd. Inc. as we join the Varsity Spirit family of brands,” says Gwen Holtsclaw, President and CEO of Cheer Ltd.

June 2014: Varsity All Star Launches the Dance Summit Championship

Varsity All Star is pleased to introduce The Dance Summit Championship, a prestigious event for all star dance teams.

June 2014: Varsity Brands Names Jeff Webb Chairman

The Board of Directors of Varsity Brands, a dynamic portfolio of brands designed to elevate the student experience, promote participation and celebrate academic and athletic achievement, today announced that it has elected Chief Executive Officer Jeff Webb to the additional position of Board Chairman.

June 2014: Herff Jones Rebrands Company ‘Varsity Brands’

New branding effort reflects integration and alignment among company’s expanded portfolio.

May 2014: Varsity Launches New Competition Shoe

Varsity Spirit has launched its latest high performance shoe, the Zero Gravity, combining the latest technology with the comfort customers have come to expect from the industry leader.

March 2014: STUNT Wraps Up Season with Championship, Awards

STUNT, the new title IX sport derived from cheer and launched by USA Cheer, held its fourth annual National STUNT Championship this weekend in Oklahoma City, Oklahoma with three teams in Division I and four in Division II.

March 2014: Varsity Announces Partnership with CheerSafe to Promote Cheerleading Safety

In celebration of National Cheerleading Safety Month, Varsity Spirit has partnered with CheerSafe, a coalition organized by USA Cheer and the American Association of Cheerleading Coaches and Administrators (AACCA), to improve cheerleading safety by increasing safety awareness throughout the cheerleading community. CheerSafe and provides athletes, coaches and parents important tools, training and updates regarding cheerleading safety.

February 2014: 34th Annual National High School Cheerleading Championship Attracts Largest Participation in Event History

After months of practice, more than 11,000 of the country’s top high school cheerleaders competed this weekend in the National High School Cheerleading Championships, produced by the Universal Cheerleaders Association, a Varsity Spirit brand. The prestigious championships, showcasing the country’s best high school cheerleaders, took place at the Walt Disney Resort in Orlando, Fla., from February 8 -9. New to the competition this year was the Game Day National Championship, where 25 teams competed in a true sideline competition.

January 2014: Teams Earn Top Titles at the National Cheer and Dance Team Championship

After months of practice, more than 4,000 of the country’s top college cheerleaders and dancers from 192 teams competed this weekend in the College Cheer and Dance Team National Championships, produced by the Universal Cheerleaders Association and the Universal Dance Association, two of the Varsity brands. The prestigious championships, showcasing the country’s best college cheerleaders, dance team performers and mascots, took place at the Walt Disney Resort in Orlando, Fla., from Jan. 17 – 19.

October 2013: Varsity TV Airs its 200th Episode of Varsity News Now

Today, Varsity Spirit aired the 200th episode of Varsity News Now, its weekly program of cheerleading and dance team news. Currently hosted by former cheerleaders Ashley Draper and Tayler Easton, Varsity News Now covers what is happening in the cheerleading and dance team communities, from schools participating in community service projects to upcoming competitions and clinics.

July 2013: Herff Jones Strategic Alliance with PlayOn! Sports

Jeff Webb, CEO of Herff Jones and the Memphis‐based Varsity Spirit, announced today that the company has formed a strategic alliance with PlayOn! Sports, the nation’s leading producer and broadcast distributor of high school sports events.

June 2013: Cheer For A Healthier America Announcement

For cheerleaders and dancers across the country, camp season is well underway in all 50 states. More than a 325,000 cheerleaders and dancers will head to Varsity Spirit summer camps to learn cheerleading basics like crowd leading and cheers, and the safest techniques for stunting, pyramid building and spotting.

May 2013: Herff Jones/Varsity Announce Merger With BSN

Herff Jones, Inc. (“Herff Jones”) has signed a definitive agreement providing for a business combination with BSN Sports, Inc. (“BSN”). Dallas based BSN is a leading marketer, manufacturer and distributor of team sports apparel and equipment to institutional markets and team dealers in the United States. Under the agreement, BSN, the majority ownership of which is currently held by affiliates of ONCAP and Andell Inc., will merge with Herff Jones.

May 2013: Jeff Webb Named CEO of Herff Jones

Indianapolis‐based Herff Jones Inc, a national leader in recognition and graduation products, has announced that Varsity Brands founder Jeff Webb will become its new CEO effective July 1, 2013. Current Chairman and CEO, Joe Slaughter, previously said that he plans to retire from the company in 2014 and will remain Chairman until then.

April 2013: Top Earning Teams for St. Jude Visit Varsity

Members of the ten squads who raised the most donations as part of the “Team Up For St. Jude, Spirited By Varsity” campaign were invited to visit Memphis as a reward for their fundraising efforts benefiting the St. Jude Children’s Research Hospital®. The top Varsity employees were also recognized for their contributions.

March 2013: Olympian Shawn Johnson Partners With Ozone, Varsity

Olympic gymnast Shawn Johnson has recently partnered with Varsity. Johnson will be the newest member of the broadcast team for the National Championships held in Orlando, Florida and Dallas, Texas. She will also be endorsing the OZONE line of gymnastics apparel and helping to develop a new line of leotards.

March 2013: Varsity & PHA Announcement

Varsity, the leader in cheerleading and dance team education, events and apparel, has joined the Partnership for a Healthier America (PHA) with a new initiative that encourages cheerleaders and dancers to cheer for a healthier America.

February 2013: Rep. Stephen Fincher Visits Varsity

Local business Varsity, the leader in cheerleading and dance events, instruction and apparel, hosted U.S. Representative Stephen Fincher of Tennessee’s 8th District, in their East Memphis offices on Monday, February 19.

February 2013: Lord Mayor of Westminster Visits Varsity

The Lord Mayor of Westminster will be paying a visit to the offices of Varsity, the Memphis‐based leader in cheerleading Thursday, February 28 to acknowledge the 25 year relationship between London’s New Year’s Day Parade and the groups of cheerleaders and dancers that Varsity chooses to have perform each year.

Varsity Spirit Cares

The Varsity Spirit Team is making a difference in communities around the country. Join us in applauding the community efforts of your fellow Varsity Spirit Team members.

We Are Varsity

6745 Lenox Center Court
Memphis, TN
Phone: (901) 387-4300